Brand identity design for a cafe brand

BRIEF

SugarLux is a café brand that blends warmth with elegance, aiming to create a space where every visit feels like home. The brand identity was designed to capture this essence — cozy, inviting, and thoughtfully luxurious. The visuals subtly reflect the café's promise of comfort, care, and a memorable dining experience.

WHAT WE DID

We crafted a modern yet heartfelt logo that communicates the SugarLux story through visual symbolism.

The heart inside the logotype represents emotional warmth and the welcoming nature of the brand.

The rising steam conveys freshness and comfort, echoing the sensory experience of a café visit.

The integrated spoon and fork reflect the culinary aspect, making the logo meaningful and functional.

This identity system ensures the brand stands out while emotionally resonating with customers — making
SugarLux more than just a café, but a feeling.

Brand identity design for a cafe brand.